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Archive for June, 2008

Career Management Company Hit New Heights

Wednesday, June 4th, 2008

Online Strategy for Icarus

About The Icarus Partnership

The Icarus Partnership help people manage their career growth and direction.

 

Who are Icarus Partnership?
The Icarus partnership are a North West based career transitions company. They provide clients with career advice and personal development services associated with achieving senior career positions. They work with clients not only to improve their own chances in the market place but they differentiate themselves from their competitors by providing their clients with access to a substantial network of contacts in the local business community.

Request:
Icarus Partnership Directors approached Greenkey to provide an ongoing online marketing campaign to promote their business using a combination of different internet technologies.

Solution:
Greenkey developed an innovative Pay Per Click campaign which highly targets potential customers based on key criteria such as geographic location and career skill set. Optimisation is also used to reach more general markets best suited to search marketing. The result is a comprehensve online campaign which produces a measureable return on investment far exceeding other forms of marketing and advertising.

What the customer said:
“Our website and indeed the internet as a whole is an essential marketing vehicle for Icarus. Greenkey’s expertise has been invaluable to us and quite frankly I will not make a move without consulting with them first! ”

J Becker– Director.

Icarus Partnership

Case Study: Promoting Repair Services Online

Wednesday, June 4th, 2008

Selling repair services via the internet
About Goldtime
Goldtime are a Manchester based company who provide servicing and repairs for all types of wrist and pocket watches.

Request:
Greenkey’s task was to improve the website presence of Goldtime and implement an effective internet marketing campaign which would promote their services. One of the major objectives was to generate a steady stream of repair work for the business to undertake.

Solution:
Greenkey analysed the online marketplace for Goldtime’s services and identified a strategy to reach the desired market place with a program of search engine optimisation. Greenkey designed and implemented a campaign which met their requirements. Since its inception Goldtime have seen significant growth in the number of repair work enquiries generated from their website. They currently maintain the number 1 search result for ‘watch repairs’ across Google, Yahoo and MSN.

What the customer said:
“I get a regular flow of repair and reconditioning work since my website was optimised. Which is exactly what I wanted. People looking for watch repairs can find me now no matter what search engine they use.”

M. Brady

Watch Repairs

 

Case Study: Health Support Website Tops The Rankings

Wednesday, June 4th, 2008

Internet promotion

About Heart2hearts

Heart2hearts are an organisation that provide global post-operative support to sufferers of heart disease and related conditions. They are affiliated to the British Heart Foundation.




Request:
Heart2hearts came to Greenkey with a request to create a fresh new website that reflected the caring nature of the organisation. Not only that, but the new design had to be search engine friendly and rank well in search engines for related industry searches. The new web design had to incorporate a message board and a newsletter facility to improve contact between visitors.

Solution:
Greenkey built a website quickly, on time and in budget that ranks well in search engines for related terms. (consistantly ranked 1 in Google, Yahoo and MSN for related terms- Dec 2004, to present day). The new website is fast to load, simple and easy to navigate and has earned many positive comments from the sites many visitors. The look and the feel of the site conveys the caring nature of the organization and allows them to provide support to people all over the globe. The achievements of the web site have been featured in recent British Heart Foundation publications. Greenkey designed and implemented a comprehensive internet marketing program to promote the organisation and its web site.

What the customer said:
“The results are amazing. The design is fantastic, and the site gets lots of visitors. In fact I have received more visitors to my site in December 2003 than I have done for the previous 12 months, and it’s still growing. I am now averaging over 400 new visitors a day!”

S. Reynolds- Founder

Heart2Hearts