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Case Study: PPC Advertising and Search Engine Optimisation
Request: Cheshire Falconry were referred to Greenkey with a request to design and implement an effective Internet marketing campaign which would promote all the current experience day offerings and launch a new brand of experience day gift vouchers. One of the major objectives was to compete in an already established experience day market which was already well developed online. Solution: Greenkey analysed the online operations of the company and developed a comprehensive plan to reach the desired market place in the short term and long term. Greenkey designed and implemented a series of Pay Per Click ad campaigns to generate sales. In 12 months online sales have increased by over 300% and are still growing. Cheshire Falconry are continuing with a program of PPC advertising and are now utilising search engine optimisation to deliver even more growth in online sales. What the customer said: “I was sceptical at first. I had used an optimisation company before and they didn’t deliver. Greenkey were recommended to me and I’m very pleased with what they have done. It’s everything I had hoped for” S. Birchill – M.D. Cheshire Falconry |
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