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Case Study: Search Engine Optimisation
Request: Greenkey’s task was to improve the sales generated from the website and to improve the search results in a particularly competitive marketplace. Designing a bullet proof search optimisation strategy was essential as many of GMK’s online competitors already had an established and successful optimisation program in place. The major objective was to increase sales organically and to take market share away from other competitive retailers. Solution: Greenkey analysed the competition in the marketplace for GMK’s battery products and identified weaknesses in their campaigns and ways to exploit these weaknesses. An aggressive program of search engine optimisation was carried out. Greenkey designed and implemented a campaign which succeeded in all its sales and strategic objectives. What the customer said: “They have done a great job with fantastic results. But the thing I like most of all is the fact that I don’t need to worry about this part of my business anymore, because I know its all taken care of.” G. Moore – M.D. GMK Batteries |
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