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Case Study: Search Engine Optimisation
Request: Heart2hearts came to Greenkey with a request to create a fresh new website that reflected the caring nature of the organisation. Not only that, but the new design had to be search engine friendly and rank well in search engines for related industry searches. The new web design had to incorporate a message board and a newsletter facility to improve contact between visitors. Solution: Greenkey built a website quickly, on time and in budget that ranks well in search engines for related terms. (consistantly ranked 1 in Google, Yahoo and MSN for related terms- Dec 2004, to present day). The new website is fast to load, simple and easy to navigate and has earned many positive comments from the sites many visitors. The look and the feel of the site conveys the caring nature of the organization and allows them to provide support to people all over the globe. The achievements of the web site have been featured in recent British Heart Foundation publications. Greenkey designed and implemented a comprehensive internet marketing program to promote the organisation and its web site. What the customer said: “The results are amazing. The design is fantastic, and the site gets lots of visitors. In fact I have received more visitors to my site in December 2003 than I have done for the previous 12 months, and it's still growing. I am now averaging over 400 new visitors a day!” S. Reynolds- Founder Heart2Hearts |
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