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Case Study: The Icarus Partnership Search Engine Optimisation PPC campaign management.
Who are Icarus Partnership? The Icarus partnership are a North West based career transitions company. They provide clients with career advice and personal development services associated with achieving senior career positions. They work with clients not only to improve their own chances in the market place but they differentiate themselves from their competitors by providing their clients with access to a substantial network of contacts in the local business community. Request: Icarus Partnership Directors approached Greenkey to provide an ongoing online marketing campaign to promote their business using a combination of different internet technologies. Solution: Greenkey developed an innovative Pay Per Click campaign which highly targets potential customers based on key criteria such as geographic location and career skill set. Optimisation is also used to reach more general markets best suited to search marketing. The result is a comprehensve online campaign which produces a measureable return on investment far exceeding other forms of marketing and advertising. What the customer said: “Our website and indeed the internet as a whole is an essential marketing vehicle for Icarus. Greenkey’s expertise has been invaluable to us and quite frankly I will not make a move without consulting with them first! ” J Becker– Director. Icarus Partnership |
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