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Case Study: Search Engine Optimisation
Request: CRMdirect approached Greenkey with a request to design and implement an effective internet marketing campaign which looked at all aspects of the companies online activities. One of the major objectives was to reduce advertising spend without impacting on sales. Solution: Greenkey analysed the current online operations of the company and put forward a comprehensive plan to reach the objectives. Through careful and creative management of the company’s online Pay Per Click ad campaigns, advertising expenditure has fallen by 25% without impacting on sales. Search optimisation now delivers new growth in online sales and other internet marketing activities are continuing to improve the online expose of the company. Greenkey continue to provide internet marketing services to CRM Direct. What the customer said: “I’m really pleased. Being asked to reduce ad spend without affecting sales is a tough call, but Greenkey did it. In fact the sales have actually gone up. I’ve got immense respect for what they do.” G. Vickers – M.D. Shop Oki |
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